Values, impact & strategy
Our strategy to combat Gambling Related Harms comes from a Public Health approach towards minimisation of harms caused by disordered gambling through different layers of society.
Our strategy to combat Gambling Related Harms comes from a Public Health approach towards minimisation of harms caused by disordered gambling through different layers of society.
At Betknowmore UK, we work tirelessly to raise awareness, deliver support services and, through education, create more understanding about gambling related harm. ‘We want people to be empowered, to live the life they want to lead.’
As a charity, our vision is that those harmed by gambling are empowered and able to live the lives they want to live.
To support our vision, we support and provide information to those harmed by gambling, whilst raising awareness of gambling’s potential harms through education and training.
Everything we do as Betknowmore UK is guided by our desire:
We provide specific interventions at the individual level to safeguard those experiencing immediate problem gambling, to offer signposting and advice to their family and friends, and to strengthen and widen support networks for those individuals and their closest relations.
We work within the community providing advice and education for third sector organisations, Local Authorities and other addiction services tackling Gambling Related Harms in the community.
Our Peer Aid programme, New Beginnings and GOALS are part of the National Gambling Support Network.
We also work independently, and with partner organisations such as GamCare, GambleAware and Ygam, to create public awareness campaigns aimed at alerting the wider society to the possible harms associated with gambling. Using our ‘Lived Experience’ we aim to influence the gambling industry to build a high standard of safety for vulnerable individuals into their products.
Policy environment and legislation around gambling, corporate norms and guidelines on gambling products, product characteristics, advertising around gambling.
Characteristics of local areas and cultures, levels of poverty, access to gambling, poor social or cultural capital.
Factors in an individual’s closest relationships, family breakdown, lack of support, culture of gambling in peer group.
Individual characteristics, life events, personal history, cognitive factors e.g. motivation, early exposure to gambling, other risky behaviours.
In our plan we set out where we want to focus our activities over the next three years and how we intend to meet our charitable mission.
As a charity we are proud to share the work that our teams are involved in across multiple different workstreams, take a read of our latest impact report which highlights some of the successes Betknowmore UK have already had during 2024.
We are delighted to share Betknowmore UK's 2023 Trustees’ Report and Accounts, which showcases another remarkable year of growth and impact in preventing and addressing gambling harms across the UK.
Betknowmore UK is a registered charity in England and Wales (1190760). Registered office is 200A Pentonville Road, London, N1 9JP. Copyright © 2023 Betknowmore UK. A site by Purple Banana.
